Impressions Expo is a trade show for the decorated-apparel and personalization industry, showcasing equipment, supplies and technologies for screen printing, embroidery, direct-to-garment, heat transfer and signage. The event takes place at the Kay Bailey Hutchison Convention Center in Dallas and combines exhibitor booths, live demonstrations and hands-on workshops to help printers, apparel decorators and promotional-products businesses discover new products and techniques. It is notable as a regional industry gathering that pairs product showcases with business and technical education for manufacturers, distributors and production professionals.